Jumping into ethical fashion can be intimidating….where do you start? Here is an ethical fashion guide to help consumers transition their shopping habits based on the clothing brands they already know and love. I’ve provided some ethical clothing brands as alternatives that have similar styles to these well known brands. This post does contain some affiliate links. All brands I’ve worn, worked with in the past, & believe in.
The Ethical Alternative to J. Crew: Everlane
Everlane has a similar clean, classic style to J. Crew clothing, but is often times more affordable & ethically made. Everlane partners with ethical factories around the world to ensure their clothes are crafted to last. Through their ethical practices and emphasis on quality materials Everlane fights for radical transparency in the apparel industry.
Love Free People’s Style: Shop Symbology Instead
Symbology’s bold ethical clothing has a bohemian vibe similar to Free People’s style. Symbology is working to make fair trade sexy through their stylish apparel. Symbology apparel is ethically made through their artisan partnerships in India, empowering women, and using traditional forms of block printing to craft beautiful statement pieces.
Love TJ Maxx? Try Love Justly for Affordable Ethical Fashion!
If you’re a Maxxinista always looking for those good deals….you’ll fall in love with Love Justly! Love Justly works in partnership with ethical clothing companies to purchase their excess stock, reselling the fairly made items at a more affordable price in their online boutique. This online boutique carries a variety of ethical clothing brands and is a wonderful place to start building your conscious closet! PLUS 5% of Love Justly profits give back to Legacy Collective which is an organization that focuses on partnering, pioneering, and funding solutions that last.
Lululemon to Girlfriend Collective
Lululemon’s boldly colored athleisure wear is sure to make a statement. Girlfriend Collective also specializes in comfortable, casual activewear such as leggings, bras, tops, and more. Girlfriend Collective’s ethical clothing items are made in a fair trade factory and using recycled materials. This is a great activewear brand for starting your conscious closet.
Anthropologie to Made Trade
Anthropologie has a unique range of home goods, apparel and gifts. Made Trade has a similar selection of goods allowing customers to shop by characteristics such as Made in the USA, Sustainable, Vegan, & more.
Urban Outfitters Addict? Try Dazey LA instead
Urban Outiftters hipster style can be fun! Dazey LA’s vintage style uses retro-inspired fashion to empower women while ethically crafting the clothing made to order in Los Angeles. Similar to Urban Outfitters, Dazey LA has the fun tees, laid back dresses, and a unique sense of style! Use HONEST10 for 10% off your Dazey LA purchase.
A Forever 21 Fan? Try Reformation Instead
Aside from the low prices, I think Forever 21 draws customers in by having a wide variety of styles for everyone. Reformation does the same by having fun styles, bold designs, bohemian vibes, and more to keep you feeling forever young. With their varying styles there is something for everyone at Reformation. While Reformation’s prices are higher than Forever 21’s you can be assured their products are high quality and will last much longer.
Victoria’s Secret to Azura Bay
Azura Bay’s beautifully crafted lingerie are made using eco-friendly fabrics such as organic cotton and recycled lace. While also carrying sleepwear, t-shirt bras, barrettes, & more, this is a great alternative to fast fashion underwear. Azura Bay keeps you feeling sexy, stylish, & confident about the ethics of your undergarments.
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