I think part of consumerism that is often overlooked around the holidays is the act of giving meaningful gifts. Often times we see people buying to buy, such as black Friday where we see consumers buying just for the sales, not for items they need. Buying a crazy amount of gifts just because, not items people actually want or will use. This mass impulse buying prevents consumers from stopping to think stop and reflect on what they are buying. Here are a few ways to focus on giving meaningful gifts this year.