Shoes. You put them on, take them off, get them muddy, and sometimes they have a funny smell. But they are such an easy item to take for granted. I don’t think much about it when I slip my shoes on at the beginning of the day, but shoes are a luxury to some. I am fortunate not to worry about stepping on trash or broken glass with my bare feet. However, people living in poverty don’t have this privilege. Shoes help children walk to school which allows them to receive an education and better their lives. Moeloco strives to give children this opportunity by providing shoes with a one for one business plan. This Australian based social enterprise sells hip flip flops or “thongs” as they are called in Australia. They are not your typical pair of flip flops. Each pair of shoes has a positive message on the bottom, so when you walk, an encouraging note is left in the sand. On my left shoe it says “Be” and on my right shoe it says “Happy.” I absolutely love the concept of spreading positive messages and making people smile.
Moeloco is doing more than just spreading positive energy. They are making a difference. This social enterprise helps provide shoes for kids living in poverty in India. After watching Moeloco’s videos and reading their website, I learned their business is a one for one model. Moeloco’s website has a helpful diagram that shows the relationship between consumer, The Hope Foundation, and the children receiving the shoes. The children do not receive flip flops, but instead canvas shoes that are durable for walking to school.
Moeloco sells both men and women’s flip flops with various colors and messages. Take note that the total in your cart is in Australian dollars, so you will want to do the math on your purchase. For my flip flops, including international shipping, I paid around $40. I had concerns regarding shipping and contacted Kathy, the founder. She was very generous and willing to help. It was certainly a pleasure working with her.
My Moeloco flip flops were the perfect touch to spring break at the beach. Make your purchase mean something and be a trend setter. Grab your pair before summer!